Finding effective and relevant YouTube keywords is challenging. Here are seven approaches to finding the right words, getting more views, and moving up in the YouTube rankings.
When your channel’s authority grows, it will become simpler to rank for keywords with higher competition after you’ve already achieved first-page rankings for keywords with lower competition.
WHAT ARE LOW-COMPETITION KEYWORDS?
Keywords with low competition are those for less obvious competition among websites seeking to rank highly through search engine optimization.
These keywords are suitable for an SEO plan because there is less competition for them.
Target low-competition keywords and provide useful content for your site. You can increase your organic traffic and reduce your dependency on off-page strategies and social promotion.
BENEFITS OF FINDING LOW COMPETITION KEYWORDS?
There are numerous benefits of low competition keywords.
- It’s almost impossible to rank for a single keyword because there’s so much competition. If you type “beauty tutorials” into the search bar on YouTube, for example, you get 10,000 results. But if you type “beauty tutorials with hacks,” you only have to compete with 209,000 results, and the top video is only three years old.
- Using keywords with low competition makes it easier to see results. Ranking for a competitive keyword could take months or even years.
- A video can work for you around the clock, seven days a week. This means that the work you put into one video is well worth it because it will help you for years. For example, I made a few videos a few years ago that continue to bring in traffic, leads, and subscribers monthly.
- Your channel’s authority will grow as you rank more videos with keywords that don’t have much competition. This means you can go after and rank phrases with more competition. Remember that even if only a few hundred people search for a video each month, many of them will get hundreds of thousands of views.
HOW TO FIND LOW COMPETITION KEYWORDS FOR YOUTUBE VIDEOS
Three things you should know about YouTube keywords before we dive in deeper:
- A keyword is the first thing that comes to mind when someone looks at something.
- A keyword is typically included in a key phrase consisting of three to four words.
- To find the best keywords, think like a person, not a robot.
Here are seven approaches to finding the right keywords and moving up in the YouTube rankings.
Table of Contents
1. USE THE SEARCH BAR ON YOUTUBE TO FIND KEYWORDS.
Have you noticed that the search bar on YouTube automatically fills in every query? You could type in “how to cook,” a simple search and YouTube would give you a list of related searches to look into.
Pay close attention to these ideas. If YouTube suggests them, it means that people are looking for them right now. You can start your research with these “freebies.”
Want the ideas to be more relevant to your niche? Make sure you are using the correct verbs. In the example above, we used the word “cook,” which is a good choice for a channel about cooking. But you can get specific ideas by using words like “grow” (gardening), “build” (DIY, construction), “install” (technology, construction), and “increase” (works for almost anything).
2. PLAY THE ALPHABET GAME WITH THE YOUTUBE SEARCH BAR
You can also play the “alphabet search” game. Once you’re comfortable with a keyword or phrase, just add one letter to it. Then use this process to go through the rest of the alphabet.
For example, you could type “how to make slime” plus the letter “A.” Then “how to make slime” followed by the letter “B,” and so on. The number of long-tail keywords discovered using this method is astounding.
3. USE THE KEYWORDS THAT MADE SMALLER YOUTUBE CHANNELS GROW
You might not think you can learn anything from a channel with only 50 subscribers, but you can. We have seen rookie creators obtain thousands of views by strategically using keywords. If those keywords work for them, think about what they could do for you.
Here’s how you can find those phrases:
- Get hold of vidIQ. This tool will tell you how many subscribers a YouTube channel has, saving you time.
- Next, search YouTube for something that fits your idea for a video.
- Look through the search results for videos that have a) a lot of views but b) aren’t on channels with more than 1,000 subscribers.
Want a good example? We typed “potty train a puppy” into Google and found a video with 6,700 views and 231 subscribers. As you can see, the phrase “potty train a puppy” brought a lot of traffic to Puppy Stories.
Find a related channel that has a similar number of views and subscribers. As such, it is a great place to begin your research into potential keywords.
However, it is crucial to consider the complete title of the video. Please note that this video is aimed explicitly at pitbull puppies, not other breeds. That’s why you might see phrases like “pit bull puppy” on a dog-training channel.
4. IDENTIFY RELATED LSI KEYWORDS FOR YOUR VIDEO
Fourth, Identify Related LSI Keywords for Your Video
Latent semantic indexing (LSI) keywords: have you heard of them? They help get Google to notice your channel.
And how exactly do these particular keyword function?
Google your query and look all the way down the first page of the results. There will be a plethora of terms that are relevant to your initial query. You may also include LSI keywords to further improve your channel’s discoverability.
Google will promote your videos to the top of search results pages if you create high-quality videos (with powerful keywords). Think of all the people who won’t have to pay to see your videos if you get this exposure.
5. Look for popular keywords that have reached YouTube (or haven’t)
Did you realize thousands of YouTube content creators constantly research relevant keywords? This is one reason why some sentences are so challenging to obtain. The topic “how to unblock a toilet” has thousands of videos on YouTube.
That’s why it’s important to zero down on popular keywords so that your content can be easily identified.
Finding current trends can be done in a variety of ways. To find out what’s popular in your area, you might utilize a tool like Google Trends. Then check to see whether it’s also trending on YouTube (It probably is).
Even better, set up alerts for when specific keywords or phrases related to your channel begin trending.
Follow the steps below to begin monitoring YouTube’s trending content:
- Get vidIQ now.
- Enter the YouTube Studio for your channel.
- To access Trend Alerts, scroll to the left-hand menu bottom and click there.
- Once the drop-down menu opens, select Create New Alert.
- The alert’s name, keywords, views-per-hour threshold, email frequency, and more may all be customized to suit your needs in keeping tabs on your chosen trend.
One of the most excellent YouTube keyword tools available. If you use the vidIQ free edition, you can create one trend alert for your channel. Why not give it a shot?
6. GET YOUTUBE’S TOP KEYWORD RESEARCH TOOL
What YouTube keywords are the most accessible to optimize for? Which ones have so much competition that you’d be wasting your time if you used them?
The only way to be sure is to look into how often a certain word is searched for on YouTube. Great news if a keyword is being searched 300,000 times per month by viewers. The potential for viewers to click on your following video is high. But what if the word is too saturated for a medium-sized or small-scale channel? Find a keyword that has less volume and fewer competitors.
You can examine how competitive “Squid Game” is in and of itself with vidIQ’s keyword research tool. There is moderate interest in defending the term “Squid Game response,” nevertheless.
7. GET GUIDANCE FROM A YOUTUBE KEYWORD ANALYSIS TOOL
Use a Keyword Analysis Tool to Help You with Your YouTube Videos
Think about coming across a keyword with a score associated with it.
The best range for this rating is from 0 to 100. The better the score, the more valuable that term will be for your channel on YouTube.
Fortunately, one such tool already exists. Every video in a YouTube search will have a keyword score that can be seen in the free edition of vidIQ.
HOW TO ADD KEYWORDS TO A YOUTUBE VIDEO
After you’ve done your research and created an exciting video for your intended audience. You should now incorporate your optimized keywords into your video and channel. We’ve simplified the procedure into the following steps:
- Check out https://www.youtube.com/.
- Click on your profile to see the drop-down menu
- Go ahead and click “Your Channel.”
- Locate the option labeled “YouTube Studio” and click it.
- Select “Settings” from the menu that appears.
- Select “Channel”
Ensure you’re on the “Basic Info” tab and enter your keywords here.
If a user searches for a specific channel using the terms you just added, your channel will appear in the results.
Your individual videos still need to rank for keywords, so more can be done to improve your search results. Youtube’s SEO tools are user-friendly because this feature is already integrated into the site.
Tags allow you to add search terms to a specific video. Simply put, tags are labels you attach to your video that define it and make it easier for others to find. Visit “Upload Your Video” on YouTube and click “Tags.” At this point, a screen will appear with instructions on uploading media. Find the “more options” button toward the bottom of the first “details” page. You’re free to enter as many keywords as you like there. The final step is to upload your video after you’re happy with it.
This strategy will aid in building channel authority, making it easier to rank keywords with higher competition. Be sure to keep this essential fact in mind: as you produce more videos that contain keywords with low levels of competition, more videos will be suggested from the page where you may watch your videos. After someone views your video, a list of other videos from your channel that they may enjoy will appear on the right-hand side of the page where they are watching videos.
Let me ask you a question…
What tools do you use to conduct more effective research on YouTube keywords? Please leave your responses in the comments section below. I’d like to read them.