InVideo Online Video Maker Vs Pictory Online Video Maker in 2022

2022, bringing your ideas to reality does not require you to be an experienced video editor. Surprisingly, ninety percent of business owners and marketers continue to believe that video editing is a highly complicated field. Either they outsource the process, which will increase their costs by a factor of four, or they abandon the concept of generating videos altogether, which will cause them to miss out on a powerful promotional tool. But what if there was a solution that allowed you to create videos online in a matter of minutes, even though you had never edited a video before? We will discuss that in this article, in which we compare and contrast the two best online video editors you may use to get started. We are going to compare the features of both of them and talk about the benefits and drawbacks of each.

1 InVideo

InVideo is the ideal piece of software for video marketing, as it will assist you in creating fascinating clips of varying types. You can create videos by going to the official website,, and using either the blank or pre-made templates. In addition to this, the platform allows users to create movies without requiring any kind of prior technical knowledge or experience. When you use this platform, there is a function that will assist you in converting an article into a clip that is analogous to the one found in Lumen5. But in this matchup between InVideo and Lumen5, InVideo comes out on top thanks to its superior capabilities and graphic components.

In addition, much like Canva, there are platform-based pre-made dimensions available for use in video production, specifically for website placements. These include YouTube landscape, Facebook story, Facebook Newsfeed, Instagram Story, LinkedIn Newsfeed, Instagram Post, IGTV, Twitter timeline, YouTube Story, Facebook Carousel Ad, and Snapchat Stories, amongst others. The platform satisfies an essential requirement that marketers have been looking for.

It doesn’t matter if you want to make a video for YouTube, a business presentation, or a music video; InVideo is a highly user-friendly video creation platform that will help you to make videos of a high professional standard in a matter of minutes, even if you’ve never edited a video before. It comes pre-built with everything you need to produce excellent, professional videos, including video templates, stock footage, and an easy-to-use editor. The best aspect is that you can sign up for a free account on this website.

In addition, if you want to create specialized videos for your company, you may use InVideo for Business to access pre-made templates and edit on-demand videos. Download your free trial version here.

Social media marketers, solopreneurs, business owners, agencies, drop shippers, YouTube creators, and digital marketers would benefit the most from this tool.

InVideo Features

Let’s take a close look at the features of this platform.

  • Creating Storyteller Videos

The Storyteller films available on InVideo are an excellent complement to longer-form content like listicles, blog posts, and articles. Users can use them as a brief introduction to the products that were discussed or as a video summary of the post. This can be of assistance when you are attempting to keep visitors on your website. You will see an improvement in SEO due to the increased stay time this will bring about.

  • The┬áMedia Library

The media library is comparable to other platforms. Still, the most notable advantage of this service is the number of premium footage that is included with each plan and may be used each month. Users who subscribe to the Business plan receive 300 videos per month, and users who subscribe to the Unlimited plan receive unlimited videos. Most alternative platforms offer an insufficient number of monthly downloads and come with a costly price tag. In addition to this, their music library competes favorably with that of the other tools.

  • Support

The speed with which the platform provides support is outstanding. The response time for questions to the platform’s support team is often within 5 minutes. In addition, the platform takes feedback from its members in the Facebook group into consideration when developing a wide variety of additional features. Users have also reported that it is the minor expensive software they have discovered that has such a comprehensive set of functions. Although it lacks AI, users of InVideo have access to most of the advanced video editing features available. Simply said, it would need more labor to produce.

  • The Enhanced Version Of The Editor

The advanced editor is where the vast majority of the platform’s features are hidden, which is why it may give the impression that the platform does not have a lot of features. This is the section of your video where you can change any aspect. The sophisticated editor allows users to do anything they want, including rearranging elements, modifying colors, altering the overall appearance, and changing transitions.

  • Templates and Video Types

Users can make videos for social media platforms, including Instagram, Facebook, and YouTube. The platform does not “support” LinkedIn or Twitter videos at this time; however, users may easily create a square video for YouTube and a video like Twitter for LinkedIn, so this is not a problem. Because most of the videos that users create are “script-to-video” or “article-to-video” conversions, they do not typically use the available templates when doing so. You may always utilize InVideo to produce whatever visual article you need, so don’t hesitate to use it.


  • Beginner-friendly, super intuitive video editor.
  • 5000+ entirely customized video templates
  • 12M+ royalties
  • free pictures and short video clips
  • Automatic text-to-speech technology.
  • Record voiceovers immediately within the online video editor.
  • Free users are allowed an unlimited number of team members and team sharing.
  • Brand presets such as color palettes, logos, and typefaces are available to users of the free version of the software.
  • Even free users get 24×7 priority support
  • Cloud storage of up to one hundred gigabytes.


  • You are unable to switch between the templates.
  • The process of exporting is one that takes a lot of time and effort.
  • Relies on a stable Internet connection


Pictory is a video creation, and editing tool powered by artificial intelligence and allows you to make compelling films for the most popular social media platforms in a short amount of time.

  • Converting An Article Into A Video Format

The first module of Pictory allows you to convert previously published articles and blog entries into shareable videos.

People who prefer to write their blog posts but struggle to put that content into videos will find this a great solution. To turn an existing blog article into a video, you must copy the URL, paste it somewhere else, and then click the button.

Blog posts, press releases, and any material formatted in HTML are all excellent choices.

  • From The Script To The Video:

This Pictory module is very similar to the one that came before it; the only difference is that this one requires you to paste plain text, which will subsequently be turned into films.

Recommended for: Introducing a company or product, giving a personalized message, providing a short instruction manual, etc.

  • Visuals To Video

As the name suggests, this module is intended for users who intend to create videos using their photographs and video clips.

It is recommended that you make some short videos using the photographs and video clips you already have.

  • Editing Videos With Voice Using Text

This module makes it easy to modify videos by using voiceovers. You can change the text to remove words if you upload a video, transforming the movie into a complete transcription with subtitles. The words are going to be eliminated from the video as well.

Why Choose Pictory? And What It Can Do For You As A Benefit

As you probably already know, videos are one of the most famous pieces of content to share on social media.

On the other hand, creating videos calls for applying specialized equipment and skills that are not readily accessible to everyone. In addition, the production of videos requires a significant amount of time.

If you aren’t already creating videos for your company’s social media accounts, you’re passing on the significant potential to expand your operations.

The question now is, what choices are available to you, given the circumstances? You should make use of a tool that is straightforward in its operation and frees up a significant amount of your time so that you may concentrate on other matters.

  • Pictory Features

You can simply convert any written information into a video with Pictory. This includes blog posts, website text, and sales pages, among other types of written content.

Video clips that already have sounds and visuals are ready to be used: You can select from over 6 million ready-to-use video clips or upload your video from platforms like Vimeo or YouTube.

After selecting suitable graphics and audio for each scenario, Pictory merges the resulting elements into a video.

Pictory will develop an ideal voiceover for the video based on the contents of the video, or you can upload your audio recordings to use with the automated voiceover creation feature.

Generation Of Automatic Captions And Subtitles: When you use automatic text transcription, you will have the option to either add captions or subtitles to the video. You also have the option to amend any mistakes that may have been made in the generated text.

Pictory Employs Natural Language Processing (Nlp) to comprehend what is being said in your video and then utilizes voice recognition technology to transcribe what is being spoken.

You can personalize the videos you create with Pictory by uploading your logo. You can customize various elements, including your fonts, colors, logo, scene transition styles, branding introduction and conclusion, and so on.

Themes: Every video that is made using Pictory can have additional personalization added by selecting a theme from the following options: motivation, business, education, or knowledge. By choosing a different theme, you can alter the colors of the title and subtitles, the background, and even the audio.

Integration With Hootsuite: With Hootsuite, you can easily publish newly made videos to all of your social media networks instantly.

Text And Typefaces That Can Be Changed. You can modify the font, style, and color of your movie text subtitles, making them more noticeable. Every subtitle is automatically synchronized with the audio of the video.

Pictory will automatically optimize your videos by converting them to the optimal visual format for each social media platform and mobile device. This will allow your movies to perform at their peak potential. Because of this, you won’t have to be concerned about the type of equipment your followers employ when viewing your films; they’ll be able to do so on any gadget, including their mobile phones, tablets, and personal computers.

Link Sharing With Customers: If you create a video and provide the URL to a customer or anyone else, that person or people will be able to see the movie without downloading it first. If they indicate that some modifications need to be made or if they want to watch it again, you can use the button that tracks changes.

Automatic Video Compression: Pictory can compress your video on the fly while preserving the quality of the originals.

You can download all of your short video posts in CSV format: You have the option to download all of your video posts as a CSV all at once. After that, you may publish them to other platforms, such as WordPress or your website, so that you don’t have to continually upload the complete film each time.

Your video can be exported in various formats, including Landscape (16:9), Portrait (9:16), and Square. MP4 videos in 720p and MP4 videos in 1080p are both possible (1:1).


  • Amazing deal terms
  • Merge & Split gives you more caption design control
  • Use AI to get highlights
  • Standard looking Subtitles
  • More video editing features
  • The Download in a different aspect ratio


  • Need more BGM with categories and filters
  • Poor text editing features
  • Rough Cuts


The use of these software programs provides a variety of benefits, such as reducing the amount of time spent on production, boosting social media engagement by providing more interesting material on your feed, and meeting deadlines more quickly, all of which result in cost reductions. I recommend using picture if you want to make exciting content without having to do any extra work.

To sum it all up, there it is! This concludes our comparison of the top 2 online video editors available. Tell us which one is your favorite in the comments section below; we are interested in hearing from you.

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