Keyword research tools are tools that help users find relevant keywords for their content or online marketing campaigns. These tools use algorithms to analyze large amounts of data and suggest keywords that are commonly searched for by users. They can also suggest related or long-tail keywords that can help improve the visibility of a website or piece of content in search engine results.
In the past, Google’s Keyword Planner was a great tool for this. The tool provides tons of keyword suggestions along with search volumes for any ‘seed’ keyword.
But Google has since restricted these numbers to ranges.
One solution is to use a tool like Ahrefs’ Keywords Explorer that shows actual search volumes and tons of other SEO metrics.
But what if you’re starting out and can’t justify paying for any SEO tools?
Here are some free keyword tools to help kickstart your SEO with zero investment:
Keyword Generator: Keyword Research Tools
A keyword generator is a tool that helps users find relevant keywords for their content or online marketing campaigns. These tools often use algorithms to analyze large amounts of data and suggest keywords that are commonly searched for by users. They can also suggest related or long-tail keywords that can help improve the visibility of a website or piece of content in search engine results. Some popular keyword generator tools include Google Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer.
There are several advantages of using a keyword generator tool, including:
- Increased visibility: By using relevant keywords in your content or online marketing campaigns, you can improve your website’s visibility in search engine results, which can lead to more traffic and potential customers.
- Content optimization: A keyword generator can help you optimize your content for search engines by suggesting keywords that are commonly searched for by users.
- Identify new opportunities: A keyword generator can help you identify new opportunities for content and marketing campaigns by suggesting related or long-tail keywords that you may not have considered.
- Efficient research: Keyword generator tools can save a lot of time by providing you with a list of keywords that you can use for your research.
- Competitive analysis: Some keyword generator tools allow you to analyze the keywords that your competitors are using, which can give you insights into their strategies and help you improve your own.
Keyword Sheeter;
Keyword Sheeter is a keyword generation tool developed by Google. It uses machine learning to generate a large number of keyword ideas based on a seed keyword or phrase. The tool is designed to help users with their content creation, SEO and PPC campaigns by providing them with relevant and long-tail keywords that they can use to optimize their content and increase their visibility in search engine results.
Keyword Sheeter generates a sheet with several columns, including the keywords, search volume, CPC and competition data. It also allows users to filter and sort the keywords based on specific criteria, such as search volume or CPC. Additionally, you can download the sheet in CSV format for further analysis.
It’s a free tool that can be used by anyone, it is available on the Google Ads platform, it is easy to use and it can help you generate thousands of keywords in a matter of seconds.
Answer the Public:
Answer the Public is a keyword research tool that helps users find long-tail keywords and questions related to a specific topic. It’s a useful tool for content creators, SEO professionals and digital marketers looking to optimize their content and improve their visibility in search engines.
The tool works by analyzing search engine data and providing a list of related keywords and questions that people are searching for on a specific topic. It organizes the data into several categories, including questions, prepositions, comparisons, alphabetical and related. This allows users to easily find keywords and phrases that they can use to optimize their content and answer the questions their target audience is searching for.
Answer the Public is a free tool, with an option for a paid version with more features, such as the ability to download data, access more data, and more. It is easy to use, you just need to enter a keyword or a topic, and the tool will generate a list of related keywords and questions. It is a great tool to get a sense of the questions and the words that people are using to search for a specific topic, and it can be a great source of inspiration for content creation.
Keyword Surfer:
Keyword Surfer is a browser extension for Chrome and Firefox that allows users to see search volume data for any website they visit. It works by analyzing the keywords used on the website and providing search volume data for those keywords. This can help users understand how much traffic a website is getting from specific keywords, and how to optimize their own website for those keywords.
The tool also allows users to see related keywords for the website they are visiting, along with their search volume, CPC and competition data. This can help users identify new opportunities for content and marketing campaigns, as well as understand their competition’s strategies.
Keyword Surfer is a free tool and easy to install, once installed, it will show a bar on the bottom of the screen, showing you the search volume data for the keywords used on the website. It is a great tool for SEO professionals, content creators and digital marketers looking to improve their website’s visibility in search engine results.
Google Search Console:
Google Search Console (GSC) is a web service offered by Google that helps website owners monitor, maintain, and improve their website’s visibility in Google search results. It provides a wealth of data and tools to help website owners understand how Google crawls, indexes, and ranks their websites.
With GSC, website owners can see which keywords and queries are driving traffic to their website, which pages are performing well and which are not, and any crawling or indexing errors that need to be fixed. It also provides data on how your website is performing on mobile and in different countries and gives insights into which websites and pages have been affected by security issues.
GSC also allows website owners to submit sitemaps and verify their website ownership, which can help Google find and crawl their website’s pages more efficiently. Additionally, it provides a way to test and fix any issues with structured data, which can help to improve how your website appears in search results.
It is a free service and easy to set up, by adding a piece of code to your website or by using a Google Analytics account. GSC is an essential tool for website owners and SEO professionals looking to improve their website’s visibility in Google search results.