How can you do that if you want more people to buy your stuff or sign up for your service?
You can create the most effective solutions in your sector and devise value propositions the customer cannot refuse. Investing in content marketing, social media advertising, and optimizing your website’s search engine results page are, without a doubt, excellent ways to engage and convert your leads.
However, if your target audience cannot locate you in the first place, none of these measures will be effective. Employing the appropriate top-of-funnel marketing strategies is the only method to attract prospective clients with any degree of certainty.
In this post, we will examine the objectives of the awareness stage of marketing, as well as the most effective tactics for targeting the top end of your sales funnel.
Table of Contents
What Does “Sales Funnel” Mean?
A sales funnel is a process that transforms prospective customers into actual paying clients. When potential customers become aware of your company for the first time, they are considered a lead. A lead departs the funnel when they make a purchase.
Knowing how to properly craft the funnel is the most important part; this begins with determining the primary elements required for each stage of the funnel, beginning with the awareness stage and continuing through the consideration stage before arriving at the conversion stage. Each of these components should be interesting and engaging enough to hold the attention of your leads and keep them involved along the funnel.
To What Extent Does A Funnel Contribute To The Success Of Your Company?
You need to be familiar with the process of your sales funnel to increase the number of consumers that make purchases from your company.
When you better understand what leads are interested in, you can modify your marketing strategy to be more successful, convincing, and profitable.
Similarly, mapping your sales funnel enables you to identify abrupt changes in your leads, enabling you to adjust your strategy to maintain your company operating smoothly. After all, the perception that your leads and prospects have of your brand is impacted by your sales funnel.
An Overview Of The Stages Of The Sales Funnel
Consumers go through a process called the “customer journey” when they decide what products to buy. This process is mainly made up of a few steps. During these stages, buyers figure out their pain points, find ways to fix them and find products that meet their needs. Then, they look at several factors that affect decisions to decide which solution to buy.
The phrase “sales funnel” refers to a series of marketing activities businesses can use to guide potential customers through the customer journey and turn them into paying clients.
A Sales Funnel Is Composed Of Three Distinct Parts:
Top: This funnel part is called the “Awareness Stage.” Its goal is to get a potential customer’s attention by making them aware of a product and how it might solve a problem or help them.
A targeted Facebook ad that leads to a landing page is an example of this.
Middle: This part of the funnel is called the “Consideration Stage” and is meant to move the potential customer closer to making a purchase. This can be done with more information about the product’s features and benefits on the landing page, testimonials, a demo, or even a short video that tells people more about the product.
Bottom: Also known as the “Conversion Stage,” this is the last stage of the funnel. In this case, the company wants the user to sign up for a full version of the product so that they can make a sale. This is usually done through email campaigns, discounts, or calls with sales reps.
10 Top Best Sales Funnels
Here are 10 compelling examples of sales funnels that will inspire your organization in the future.
- Twillory
- Grin
- Oribi
- Vendor
- Helpscout
- Taradel
- Dubb
- Klaviyo
- Sprig
- Chargebee
Twillory
Top: Twillory draws customers by publishing essential yet effective advertising on Facebook that incorporates a photo with a bit of ad language. These ads feature the company’s logo and a simple call to action. They used several different retargeted advertisements, all prepared in the same straightforward fashion.
Middle: Twillory got people interested by placing discounts on a landing page to get people to buy the product. They also featured “refer a friend” promos and requested prospective customers for their telephone numbers to receive additional offers. This was done to receive further information.
Bottom: Twillory sent the potential customer a series of emails with abandoned carts and cross-selling reminders to convince them to finish making their purchase. These emails had amusing subject lines and contained material with a lighthearted tone.
Grin
Top: Grin makes use of Facebook-sponsored ads, promising to help interested parties maximize their return on investment (ROI) through the application of influencer marketing.
Middle: When people click on the advertisement, they are sent to a landing page that is relatively simple (with no navigation). This page provides:
A rundown of the product’s primary selling points.
A selection of customer endorsements.
A directory of businesses that use the product.
In addition, users can use a contact form to request a demonstration.
Bottom: After requesting a demonstration of the program, users will be invited to participate in online events such as webinars regarding the product via email. On the other hand, the emails do not contain any additional materials, such as articles or videos, regarding the product. These emails are meant to persuade demo users to buy the full version of the program from the sales team so they can access all of its features.
Oribi
Top: Oribi attracts the attention of Facebook users with amusing sponsored adverts using their platform. These advertisements are retargeted, and in addition to that, they make use of particular UTM monitoring characteristics so that analytics can be improved.
Middle: After clicking on the advertisement, users are directed to a wizard-style landing page with additional product information (including pricing and features) and a short movie that informs potential users about the product. From this page, people can sign up for an account.
Bottom: After signing up for the service, users are given a series of brief emails (with no design and using only basic HTML), which aim to assist consumers in getting set up with the product and reaching out to book an onboarding call. They also provide individuals who prefer to sign up by email with a discount of thirty percent off their initial purchase. These strategies are intended to increase the number of users who sign up for accounts.
Vendr
Top: Vendr advertises on Facebook to get the attention of people who might buy from them. They focus on startups in the early stages of development and utilize a combination of words and visuals to highlight a potential problem in real life that the company can solve.
Middle: When a user clicks on the advertisement, they are led to a basic landing page that offers a SaaS savings analysis after filling out a form. Further down the page is an overview of the product’s features, as well as an explanation of how it can help the consumer save money. Testimonials are also included.
Bottom: After successfully registering, the customer will be redirected to a calendar page where they can book a call to receive additional information. In addition, the team made an effort to schedule a call by sending out a series of emails and providing a link to a handy one-pager containing additional product information.
Helpscout
Top: HelpScout uses pictures and words in its Facebook ads to get people’s attention. In the copy, a summary of some of the benefits and potential cost savings that clients may make by utilizing their product is provided, as well as an offer for a trial period of 15 days. The advertisement also includes a short video that is amusing to draw attention to it. Additionally, the corporation used a retargeted advertisement on the social networking site Facebook.
Middle: After clicking on the advertisement, users are led to a landing page with a two-minute video and a form to sign up for a 15-day trial. The company is eager to emphasize that participants in the trial do not need to provide a credit card to participate. The landing page also contains other essential details, such as product specifications and prices, among other things.
Bottom: Once a user has signed up for an account, they will be sent a series of emails that offer training and help with the setup and onboarding process. Some of the tutorial emails have videos that are directly integrated within the emails themselves. When the customer’s free trial period has expired, they will be sent an email inviting them to join up for the paid version of the service.
Taradel
Top: Taradel gained user attention with the use of a two-minute advertisement that was targeted on YouTube. One of the more strange aspects of this advertisement is that the URL being promoted does not have the word “Taradel” in the title (which some users may find off-putting).
Middle: After clicking on the video advertisement, users are led to a simple landing page that provides an overview of the most important features through text and photos. In addition, a client list, testimonials, and frequently asked questions are included on this website as additional forms of social proof. The page also has a bot that visitors interested in purchasing products may use to ask questions or enter their email addresses. The page includes call-to-action (CTA) buttons encouraging visitors to sign up. Users are directed to the webpage after clicking on the CTA button so that they can register for the service.
Bottom: Once a user has signed up for the service, they will receive three emails over one week to urge them to begin using the product and provide the consumer with additional information.
Dubb
Top: Dubb uses a Facebook advertisement to attract the attention of prospective clients. The advertisement consists of a brief quantity of text, a headline that grabs the reader’s attention, and a brief video that provides information about the product to potential buyers.
Middle: When users click through, they are led to a simple landing page with a “no credit card” sign-up option and a program trial. Multiple call-to-action (CTA) sign-up buttons, a chatbot, and a movie provide additional product information.
Bottom: The firm emailed the client 17 times over 20 days after registering. These emails provided the user with information regarding the product and pushed them to join for a complete account once the trial time was over.
Klaviyo
Top: Klaviyo tries to get clients’ attention by advertising on Facebook and luring them with the promise of showing them a consumer insights report. The advertisement attracts viewers’ attention by incorporating eye-catching images and a provocative headline. The report is in the form of a PDF file that may be downloaded.
Middle: Users must give basic contact information such as their name and email address to download the report after clicking on the advertisement and being brought to a landing page that provides additional information regarding the downloadable report. On the landing page, you will also find some product information, brand user logos to serve as social proof, and the option to download a demo version of the software.
Bottom: Once users have downloaded the report, they will receive approximately four emails over a week that will provide them with additional information about the product. These emails encourage users to download a demo version of the product and ultimately sign up for the product. Text, photos, the sender’s branding, and other attention-grabbing elements are included in the emails.
Sprig
Top: The corporation tries to grab the user’s attention with a right-hand Facebook ad. The ad has a modest photo and headline.
Middle: Clicking the ad takes users to Sprig’s main website, not a landing page. The page provides text-based product information and CTA buttons to attract sign-ups.
Bottom: After registering, customers receive emails. These emails include product information and advice to boost user engagement.
Chargebee
Top: Chargebee employs a Facebook ad with a vibrant, dynamic image, bold typography, and an eye-catching title.
Middle: When users click on the ad, they’re sent to a simple landing page without navigation. The page offers a “arrange a demo” button and a chat option to interact with a corporate representative. The page offers product details, a chaptered movie, and social proof. All buttons go to a sign-up page where users can book a product demo.
Bottom: The company sent many individual emails urging a sample call after signing up. The first email was a broad reminder, and the second was more personal and provided product details.
To Wrap Up
Marketing funnels have no golden rules. What works well in one business or situation might not work well in another. Target demographic, branding, and goals determine your ideal funnel.
Which of these sales funnels do you believe is the most effective?
Which funnel matches your needs? And how can your business use it? If you haven’t already, reread each company’s sales funnel, pick the one you like, and start designing your own. Your business will change in a big way.